Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses,[1] although display advertising is more widespread.[2] They were also commonly called "want" ads, starting in 1763,[3] and are sometimes called small ads in Britain.[4] Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide. Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or classes such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified". Classified advertisements generally fall into two types: individuals advertising sales of their personal goods, and advertisements by local businesses. Some businesses use classified ads to hire new employees.[2] One issue with newspaper classified advertising is that it does not allow images,[5] even though display advertisements, which do allow images, can be found in the classified section.[2] In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.[6] Like most forms of printed media, the classified advertisement has found its way to the Internet, as newspapers have taken their classified advertisements online and new groups have discovered the benefits of classified advertising.[2]